• Reputation is what others think and say about you based on what has happened in the past.
• Reputation risk exists in the gap between stakeholder expectations and organisational behaviour.
• The traditional approach to managing corporate reputation is no longer viable.
• Sustainable governance embeds reputation risk analysis into the organisational governance framework.
• Knowing and understanding stakeholder expectations allows benchmarking.
• Reputation risk awareness through Inclusive decision making embeds it throughout the organisation.
• It would help if you considered the reputation impact of each risk on a register.
• Have the relevant experts been consulted? Inclusive decision making diminishes reputation risk.
• It would be best if you prepared a robust communications plan, anticipating challenges and heading them off.
• You should also prepare your defence if you know stakeholder groups will react negatively.
• As a board, you should challenge any decisions and consider them from all stakeholder perspectives.

In an increasingly complex stakeholder landscape, organisations that incorporate reputation risk into a sustainable governance framework have a higher probability of surviving and thriving.

Alison Mills shares practical guidelines for constructing and implementing effective reputation risk strategies in this informative session.

Alison Mills is a corporate communications leader specialising in aligning reputation management to commercial strategy for global organisations.

Alison specialises in promoting and protecting complex agendas for organisations by developing end-to-end reputation management strategies, recognising that the stakeholder landscape has changed, dissolving barriers between traditional, mainstream and online media.