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Why is sustainability important in governance

by Dan Byrne

Why is sustainability important in governance? A crucial ESG training guide explaining an essential link in modern business. 

Effective corporate governance must include a strategy that incorporates sustainability. Many might roll their eyes at this suggestion, but sustainability means much more than just green policies, and its principles are already embedded in the core of modern business activity. 

A board’s job, therefore, is to ensure the company can succeed in this modern context.

Quick recap: What is sustainability?

Sustainability is a social responsibility to do everything possible to work and live life in the present time without impacting the needs of future generations. 

Many associate it with things like renewable energy, but in a governance context, that’s just one piece of a vast puzzle. Also crucial is the notion that companies can turn a profit now without compromising their ability to turn a profit in ten, twenty, thirty years, etc.

The three pillars of corporate sustainability

Many believe three pillars of corporate sustainability—environmental, economic, and social — must be considered in all company operations. 

To be sustainable, a low—or zero-impact business strategy must be developed that can be continually enacted without noticeable negative consequences on the environment, society, or the economy in the present or future. It feeds directly into the principles of ESG, and there is considerable overlap

To operate efficiently while considering these three pillars, you must assess your company’s business and financial sustainability. Investors also frequently consider a company’s sustainability before making any investments.

 Knowing this should further convince you, as an effective leader, to include sustainability in your company’s business strategy and discussions during board meetings. Encouraging sustainability during director training will help lead your company and board of directors to success while benefitting the environment, community, and economy.

Business sustainability

For corporate governance, you must address the sustainability of your company’s entire collection of business practices. This means you must assess all products, services and financial activities to ensure sustainability for all parties involved. A sustainable business operation should not negatively impact employees, suppliers, customers, revenue, or the environment. All of these metrics deserve continuous monitoring. 

All operations and board meetings must have little to zero negative impact on the community. You must also ensure all your supply chains are sourced ethically and promote sustainability.

Adapt, build, achieve

Build a better future with the Diploma in Environmental, Social and Governance (ESG).

Adapt, build, achieve

Build a better future with the Diploma in Environmental, Social and Governance (ESG).

Financial sustainability

The concept of financial sustainability is time-based. In other words, it’s no good just to say you are financially stable now; you need to demonstrate how you’ll remain so over a long period. Having a comprehensive strategy for this purpose can help your company grow and maintain the success of its undertakings.

A financially stable company must form a strategy that increases profitability, encourages accountability, maintains access to capital, and establishes growth predictions. Clear objectives and action plans are essential to financial sustainability and ensuring a company’s profits continue to increase. Low profits can limit your ability to reinvest and allow for little flexibility in revenue fluctuations, damaging a company’s well-being.

As a board member, you are the driving force behind financial sustainability and must set clear boundaries and regulations during board meetings and promote maintainable operations. Poor planning and business strategy around finances can waste significant time, money, and resources.

Incorporating sustainability into corporate governance strategies

To effectively incorporate sustainability into your corporate governance strategies, you must understand how it can affect every facet of a company. Once you do, you’ll be able to integrate sustainable practices into your daily operations, board meetings, and director training. 

Here are four ways you can integrate sustainability as a member of the board of directors:

1. Assess current sustainability practices

You must evaluate current business and financial sustainability practices. Assessing the sourcing, production means, team member satisfaction, and profitability can help you guarantee your company is operating sustainably.

2. Improve reporting

By improving reporting practices, you can help ensure all necessary information is easily accessible when needed. Making this adjustment can enhance company accountability while also providing accurate depictions of operations and profits. Financial sustainability can be easily attainable if a company has adequate reporting practices.

3. Plan for the future

Planning for the future is a critical aspect of sustainability. Even if a company is thriving in its current state, you must ensure this success remains sustainable. If business practices are not socially, economically, or environmentally friendly, then it is up to those responsible for corporate governance to resolve any shortcomings.

4. Encourage sustainable values

As effective leadership, it is up to you to encourage sustainable values, both in and out of the workplace. When you are governing a company, it is your responsibility to set an example for the board of directors and team members of sustainable business and financial practices. Encouraging sustainable values creates a domino effect — when others also partake in sustainable practices, it benefits the company and society as a whole.

In summary: Why is sustainability important in corporate governance

Are you looking to master the art of sustainability within corporate governance? Look no further. Getting a diploma from the Corporate Governance Institute is the best way to gain in-depth knowledge of sustainable leadership practices. This diploma will give you the tools you need to succeed, no matter what your role in corporate governance is.

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Take the university credit-rated, industry approved and globally recognised Diploma in Environmental, Social and Governance (ESG).

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Corporate Governance
Sustainability